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Pediatric Commercialization Services

At PediaMed, we specialize in moving pharmaceutical & biotech brands forward to reach their full potential.

We offer unique promotional programs backed by superior execution and a suite of strategic marketing services.

Our professionals provide all the commercial expertise, deep industry knowledge and execution acumen that you would expect from an experienced pharmaceutical marketing firm.

Early Commercialization

Great Pediatric brands are built, not born. The brand and market strategies that are created in this first step of the marketing process yield vision and direction.

Positioning

Your brand needs a value proposition that occupies a unique, distinctive and relevant place in the mind of the customer. With our proprietary Brand Building capabilities, we help you bring the science behind your product to life.

  • Target Audience
  • Market Analysis
  • Points of Differentiation
  • Single minded proposition
  • Supporting evidence
  • Brand Personality
  • Aspirational Key Messages

Market Shaping

Markets are built by improving both the current interpretations of disease, treatment and diagnosis in line with the benefits the brand will offer. Our proprietary market building program, specifically:

  • Identifies your greatest opportunity for growth.
  • Identify belief shift to deliver the greatest opportunity
  • Identify shaping strategies to achieve a belief shift

Global Commercial Strategy

Strategic brand plans are the practical roadmaps that turn strategic thinking and objectives into focused action and ensure the development of competitive and differentiated brands throughout the different stages of the lifecycle.

  • Brand Vision and Objectives
  • The Unmet Need
  • Situation Analysis
  • SWOT Analysis
  • Brand Positioning
  • Market Building Opportunity
  • Health Outcomes
  • Pricing & Reimbursement
  • Forecast Range
  • Lifecycle Strategy

Campaign Development

A brand needs to communicate its uniqueness in the market . We develop the campaigns that will drive changes in customers’ beliefs and behaviors. They will also ‘ring true’ and be pragmatic so they are accepted and used by the sales force.

Communications Plan

  • Campaign Objective
  • Real-world Data, Supporting Evidence
  • Key Messages:
    • KOL
    • Physicians
    • Patients/Parents
    • Payors and Policymakers
    • Business/ Financial community
    • Internal/ LOC community

HCP Engagement

The only part of your strategic plan that the consumer sees is your communication.

Programs should clearly communicate the brand proposition and messages to the target healthcare professionals. We are ready to leverage our platform of services to uniquely penetrate your individual customer segments and accelerate profitable growth for your pediatric brand.

  • Specialty Pediatric Sales Force
  • Peer-to-Peer Engagement Platform
  • Omni-channel Digital Ecosystem

Direct-to-Parent Promotion & Support

Today’s informed and motivated parent is a critical success factor for your brand. In addition to brand awareness, effective DTP promotional campaigns provide a solution to a serious problem — Under diagnosis of disease and persistency of use with prescribed therapy.

Better informed parents access better treatments for kids.

We work with you to create results-oriented, measurable marketing tactics adequately deliver your brand’s promise

More importantly, we clear the way for parents to get their child’s medicines easily. We provide comprehensive parent support services that are 100% focused on pediatric market dynamics — helping pediatric patients receive and remain on their therapies.

  • Benefits Investigation
  • Discounts, Free Samples, Patient Loyalty Card
  • First Dose Training
  • Adherence Programs, Compliance/Persistence programs
  • Multi-Cultural Marketing Programs